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BLOGGER | BRANDING NERD
With over 30 years of expertise in branding, Branding Nerd together with Adobo Magazine present an exclusive webinar that delivers fundamental insights into the art of branding. Designed to equip you with the skills to develop and maintain a lucrative brand, this webinar comprises three comprehensive modules that cover the core concepts of branding.
Join us to discover the secrets of building and sustaining brilliant brands with our Branding Nerd himself expert Bingo Soriano as he guides you through the fundamental principles of branding.
This module offers an in-depth exploration of the true essence of branding, going beyond mere names, logos, or slogans. Through this course, you’ll discover the fundamental principles of brand positioning and learn how it influences your brand’s success. By the end of this module, you’ll gain a deeper understanding of the critical role that branding plays in shaping your business or organization’s reputation and value proposition.
This module covers three crucial stages of the brand-building process: brand strategy, brand identity, and brand marketing. You’ll learn the correct approach and sequence for each stage to create a comprehensive brand architecture. Additionally, this module explains the difference between branding and marketing and how they both play a role in your brand’s success.
Every brand goes through a lifecycle, including a decline stage, without exception. This module explores the various phases in a brand’s life cycle and the critical factors that determine its success or failure. You’ll also discover the secrets of how some brands manage to thrive for decades, even centuries, by examining the strategic management of their brand architecture throughout its lifespan. By the end of this module, you’ll have a deeper understanding of the challenges and opportunities involved in sustaining a brand’s relevance and longevity.
Join us for our upcoming webinar series and gain valuable insights that will help you identify gaps in your brand strategy and develop a clearer roadmap to improve the competitiveness and longevity of your brand.
Our Branding Nerd has designed these lessons to provide you with the tools and knowledge necessary to advance your branding initiatives and achieve your goals.
Don’t miss this opportunity to enhance your brand’s success – register now for our webinar series!